Discover Our Story


Where innovation meets impact

As a dynamic, women-led, social impact agency, we specialize in empowering mission-driven brands. Our passionate team thrives on collaboration, customizing each approach to reflect your unique vision and amplify your brand's voice in the digital space. Together, let's redefine success and create a lasting impact in the world of social media marketing.

Committed to excellence, we transcend conventional strategies to craft compelling narratives that resonate with your audience. Our focus extends beyond campaigns; we believe in cultivating enduring, authentic connections. Leveraging the latest trends, storytelling, and cutting-edge technologies, we are dedicated to elevating your brand. Join us on this transformative journey, where every click, like, and share becomes a testament to the meaningful impact we create together.


At RazHer, our mission is clear: to propel mission-driven brands to the forefront of innovation and success through cutting-edge social media marketing harnessing the power of AI. We are dedicated to empowering businesses with strategic campaigns, fostering growth, and promoting inclusivity in the digital world. Join us on this journey of transformation and success, where every campaign is a testament to the impact we strive to create.

Our goal is to emerge as the driving force in reshaping the narrative of brands, fostering an inclusive space where creativity thrives. We aspire to be the go-to partner for those seeking a supportive community of 'razher'-sharp minds. We aim to redefine industry standards and empower brands to reach their full potential.


Our Values








Meet the Team

We are called experts because we have the skills and knowledge that the possibility of creative discovery is unlimited.

Kristen Standish

Founder & Chairman

Lisa Bell

Co-Founder & Managing Director

Sonia Garufi

Creative Director


Kristen Standish

Founder & Chairman

Kristen Standish serves as Founder & Chairman of RazHer, a company she founded in 2021.

As an accomplished leader in driving sales for a variety of businesses over her career, she believed that it was time to build a "razher" sharp, women-led company for "razher" sharp clients looking to get closer to their audience, reach more customers, and increase sales. Helping female and minority-owned brands raise awareness and grow is important to her and is a reason why RazHer was founded. 

Kristen served as the CEO of RazHer from its inception until November 2023 when she was named CEO of VizSense.

VizSense helps brands and marketers better understand their consumers by using AI and human insights to mine the internet and find conversations real people are having about real products. By partnering together, VizSense's technology will enable RazHer to offer the most advanced AI influencer capabilities.

A single mom to 11-year old Abigail and a creative and quantitative “deal maker,” Kristen believes female leaders are the future and stands by these core values and beliefs: Be authentic. Get behind something you love, and you are passionate about. Empower and promote other women. Don’t ask permission, take risks. Do not be intimidated by raising capital. Her passion for female founders and creators has helped lead to the launch of RazHer. 

Kristen is a WBZ NewsRadio guest host on Cindy Stumpo's Tough as Nails radio show and podcast, and has appeared on CNN, CNBC, The Big Orange Couch and Mass Conference for Women. She serves on the Scholarship Committee for Kingsley Montessori School in Boston, is a member of the Nahant Planning Board, serves as Co-President of the Women Who Whiskey Boston Chapter, and is a member of the St. Botolph Club while also serving on their Floral Committee. At age 51, she bravely learned to sail, got a sailboat, received her RYA Day Skipper certification, and currently serves as the Nahant Dory Club Social Chair. 


"I want as many women-founded businesses and/or minority-founded businesses to be part of a new economy called the ‘trust economy’ where we help scale and bring to market small emerging brands and provide resources to small businesses. The more women founders, the more women in leadership, and the more success we will have."

- Kristen Standish on, March 2021, being interviewed about “Why We Need More Women Founders”


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