RazHer Collaborative Partners with VizSense to Offer AI-Driven Influencer Solutions

by Santi Lozano

RazHer Collaborative, a women-owned marketing agency for BIPOC-founded and mission-driven brands, has announced a strategic partnership with VizSense, an AI consumer insights company specializing in influencer solutions.

As part of the partnership, RazHer founder and CEO Kristen Standish has been named the new CEO of VizSense. The company's previous CEO, Dr. Jon Iadonisi, will transition to the role of Chairman of the Board. Lisa Bell, RazHer's co-founder and CMO, is taking on the role of Managing Director at RazHer.

The partnership allows RazHer to integrate VizSense's advanced AI influencer marketing capabilities into its service offerings. VizSense's technology can match a brand's core values and mission with aligned content creators almost instantly.

"VizSense brings to RazHer its technology to match a client's core values and mission with that of the content creators -- almost instantly. This is truly a game changer for RazHer's clients and influencer marketing as a whole," said Kristen Standish.

Dr. Iadonisi commented, "RazHer has been able to assemble and activate content creators to reach specific audiences in a meaningful way for brands. Now with our technology, the ability to analyze and optimize influencer marketing performance will be unmatched."

By combining RazHer's expertise in influencer relations with VizSense's AI-driven consumer insights platform, the partnership aims to provide an unmatched value proposition for brands seeking advanced influencer marketing solutions aligned with their mission.

In addition to its agency offerings, RazHer continues hosting bespoke community events, including an upcoming "Meet the Author" evening with Ben Mezrich on December 13th in Boston.

Brands interested in learning more about RazHer's expanded capabilities can email lily@razher.com or follow @RazHerCollab on social media.

Your cart

We value your privacy

We use cookies to customize your browsing experience, serve personalized ads or content, and analyze traffic to our site.